Case studies

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Rakuten, sponsors of Spanish football giants, FC Barcelona, wanted to bring millions of fans around the world closer together and give them the chance to be a part of their much loved club.

Cadbury Hunt the Half and Half Creme Egg

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‘Follow your true passion for nature. Become the next Free Range Human.’ Such a simple premise deserved a simple application process, and so consumers simply scanned a QR code on their promotional packs of Corona Extra, filled in an entry form and then answered the question “How would you spend your time as a Free Range Human?”

Free Range Humans

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To help retailers tap into the popularity of kids’ cheese snacking and encourage repeat sales, Kerry Foods ran a gift with purchase campaign across their Strings & Things range of products over a six month period.

Strings & Things

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To celebrate their sponsorship of ITV’s primetime Saturday night TV shows, The National Lottery wanted to run a social media promotion tied with Ant & Dec’s Saturday Night Takeaway show. Just like the lucky winners on the show, two entrants would win a week-long 5* holiday for four people.

The National Lottery

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